STALKER is a PC FPS game that has been in development for the 5 years. We were tasked with creating buzz and hype around the setting of the game, Chernobyl, with a series of hard hitting movies. Target audience was hardcore PC gamers aged 18-35 that reside online within core communities and browse underground viral sites. The piece was seeded via covert methods and the RU domain gave the piece locational relevance and authenticity. The piece had a massive impact in the community surrounding what is one of the hottest titles of 2007.http://uk.video.yahoo.com/video/play?vid=312595http://my.break.com/media/view.aspx?ContentID=248966