We made stamps not only social… but somewhat of a phenomenon. Through PR the stamps were a no.7 trending topic on Twitter on day 1. 138,000 people created a character. Social sharing was so prevalent we turned off paid banner ads a month early. 70,000 people signed up for future stamps communications – smashing our target of 16,500 by 420%. In addition to interaction and high engagement we clocked up 3,000 likes on Facebook in just a few weeks. For a brief moment, good old stamps were cool.