Cannes Lions
STARCH AND DRY CLEANERS
JWT INDIA, Mumbai / LEACH AND WEBORNY SERVICES / 2008
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Overview
Entries
Credits
OVERVIEW
Execution
We chose to demonstrate the product benefit of strong starch by showing banners that were, incredibly enough, held up by a single string. It demonstrated the strength of the starch simply, yet dramatically.
Outcome
Within days of the banners going up, footfalls at Leach & Weborny outlets went up by 47%.
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