Strongbow Gold celebrated the launch of cider in Europe by positioning themselves as a fresher, more original start to a better night.

By equipping bottle caps with RFID technology we developed the StartCap; the World’s First Digital Bottle Top that could literally start your night the moment you open it.

Its first appearance at a bar in Budapest saw unsuspecting consumers trigger everything from jukeboxes to cannons every time they opened a bottle.

Where the StartCap tech goes is next in the hands of everyone on Facebook. We’re asking what they'd like to do with the StartCap in their town.