Genesis, which declared 100% electrification of new vehicles from 2025, has launched the Electrified G80, the first electric vehicle with SUSTAINABLE INTERIOR MATERIALS as its starting point.

We focused on the cultural context of ‘Value Transition’, from the internal combustion engine to the electric engine era, from the era of overproduction/consumption to the era of sustainable upcycling. In the midst of this trend, the Electrified G80 holds its significance as an evidence that symbolizes rediscovering values through a shift in paradigm. Thus, we named this special exhibition 'RE:CREATE'.

The recreated values of are as below.

(1)The Product: Electrified G80

From internal combustion engines to electrified engines. Leftover scrap woods to an interior material.

(2)The Venue: The Seoul Oil Tank Culture Park

From abandoned oil depot to an exhibition center for culture and art.

(3)The Artist: Kang Young-min (Upcycling Artist)

From useless plastic waste to a work of artistic metaphor.

[EXHIBITION ZONE]

(1) NEW ENERGY ERA : Just as the old oil reserve has transformed into a space for cultural enjoyment, artworks displayed here contain the creative moment of rediscovery of values.

(2) UPCYCLING VALUE : Youngmin Kang's work shows the sustainable value that has been reborn as a beautiful work of art from discarded PET bottles.

(3) GENESIS PERSPECTIVE : A collage artwork with recycled PET fabric and recycled PVC pipes applied to ELECTRIFIED G80.

In consideration of the COVID-19 situation and the difficulty of visiting the exhibition in person, we have created/distributed docent content by cultural art columnist Kim Tae-Hoon, so that more people can experience the exhibition entirely online. Through this, we invited a wider range of audience to experience the value of RE:CREATE online, reaching up to over 1 million views on Genesis official social accounts.