In the span of just 6 short years, HIV cases in the Philippines grew by a whopping 1038%. This led the World Health Organization to identify the country as having the fastest growing AIDS epidemic in the world. And it could be traced back to a single problem: people simply weren’t getting themselves tested thinking they were impervious to the disease.

With a simple script we infected the most popular articles and sites, adding

an “H” to any word with the letters “IV” or a “V” to any letter sequence of “HI”.

In effect, a single article could contain over 20 typos reading “HIV”. We utilised influencer tweets in the same way and even allowed people to HIVfy any site simply by inputting its url. And as they scrolled to comment about the typos, the message hit them, HIV could be part of anyone's story.

The link then led them to information on how to get free testing, counselling and even connect to an entire community for support.