Technology has made it easier for young people to hook-up. We use the same action of hooking up—via free WiFi—to teach them about the dangerous consequences of their actions.

We set up WiFi routers with no password protection in bars, clubs and gyms. When a user hooks up, a Trojan Horse computer program infects their phone. Just like the disease, the first symptoms appear days later through a pop-up ad on their Facebook and Instagram feeds. The ad reminds them of the unsafe hook-up they made days ago, pushing them to get tested for HIV.

We set up WiFi routers with no password protection in bars, clubs and gyms. When a user hooks up, a Trojan Horse computer program infects their phone. Just like the disease, the first symptoms appear days later through a pop-up ad on their Facebook and Instagram feeds. The ad reminds them of the unsafe hook-up they made days ago, pushing them to get tested for HIV.

A 200% increase in site visits versus the year before, leading to a 20% increase in the number of people getting tested.