The ad features American actor Vincent Gallo as a lonely explorer wandering a variety of landscapes throughout NZ in search of a bottle of Steinlager Pure.The accompanying music soundtrack echoes the darkness and mystery of Vincent Gallo’s character and the evocative and gritty images.

On this soundtrack enlisted the expertise of a famous New York Producer who has worked with world-renowned artists such as The Black keys, Matisyahu, Elvis Costello, Tom Waits, Mos Def and Q-Tip amongst others.He helped create a really cool, grungy, garage band style mix that gave the ad the edge and drive that it required.