Cannes Lions
ponce buenos aires, Buenos Aires / CERVECERIA Y MALTERIA QUILMES / 2013
Overview
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Credits
Description
This November Stella Artois paid tribute to Argentinean Polo with a very special gift:
A mysterious giant wooden horse named the " LE CHEVAL PARFAIT” (The Perfect Horse).
Why was this horse so perfect? Because hidden inside there was a squad of bartenders who descended onto the field to serve Stellas to the polo fans during the Argentina Polo Open, the most important polo tournament in the world.
Execution
This November Stella Artois gave tribute to the Argentian Polo with a very special gift:
A mysterious giant wooden horse named “THE CHEVAL PARFAIT” (the perfect horse). Why was this horse so perfect? Just because hidden inside there was a squad of bartenders that descended onto the field to serve some Stellas to the polo fans during the Argentina Polo Open, the most important polo tournament in the world.
This event was communicated through online films that provided some great stories for what was happening inside the horse during the trip to the polo field.
A wooden horse spanning 11 meters was built on the polo field and from the inside, bartenders came down, surprising the audience by serving them Stella Artois.
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