Everything that enriches our lives keeps an uneasy balance with losing its’ shape and entity. What’s the solution to prevent from losing them? It is to become resilient. Being resilient and everlasting. A concept that we cast to the participants and audience. This is what is necessary for everything, the society, service, content and ideas. This is envisioned in these visual ideas.

Lastly, to make the design standout, featured everyday objects which were the least "resilient," as motifs.

Everyone has had an "unresilient" experience. Based on this, we focused on delivering the message in an easy to understand manner. We crafted a realistic-looking false image (resilence) purely through photography.

People resonated to this concept, and the number of visitors grew to 120% compared to last year, especially, with a 300% growth among visitors from abroad.