Cannes Lions

BRAND

DAVID&GOLIATH, Los Angeles / CA LOTTERY / 2015

Film
Film
Film
Film
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Overview

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OVERVIEW

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“Believe in Something Bigger” started as a tagline for Powerball. But soon we realized it could mean something bigger. It became the start of a movement. And it inspired us to find six different people in different places doing some pretty special things.

CA Believes is about recognizing and celebrating individuals who Believe in Something Bigger. Who have defied the odds, chased their dreams, and continue to do so daily. These are the kind of people who inspire others. Who change lives. Who move society forward. And, right now, they've inspired us to share their at http://CAbelieves.com/

We’re also asking others to tell us what inspires them to Believe in Something Bigger. And to share their own story or the story of someone they know at http://CAbelieves.com/#CAbelieves

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