A bizarre tale to launch new Stimorol Mega Mystery to the South African market. The gum has a mysterious flavour that no one can quite put their finger on.

The product concept of new Stimorol Mega Mystery gum being shrouded in mystery with its mysterious flavour was brought to life in this live stunt that took place on a popular beach-side promenade in Cape Town, South Africa. A rig was designed to make a small guru look like he was floating in mid-air. The attention of passers-by was caught, and when they approached, our guru offered them a sample of Mega Mystery. The gum with the flavour you cant quite put your finger on.

The public were astonished and couldn't work out how it had been done. The promo was mentioned on social networks, covered in community newspapers and the viral was shared online. The sampling promo will soon be rolled out in Johannesburg and Durban and there are future plans to take the levitating monk on a nation-wide tour.