IKEA offers an outstanding 25-year warranty. So in theory, you would get broken pieces replaced by simply showing your exchange receipt. But here is the surprising thing we discovered: IKEA’s exchange receipts are printed on thermal paper, which fades over the years. This makes it impossible to read – and you won’t be able to use it to claim your warranty.

To show people that IKEA believes in its quality and is serious about the warranty, we created the Stål Kvitto (Swedish for ‘steel receipt’). The first and only exchange receipt that lasts as long as the IKEA products and warranty. It is made from stainless steel, with laser-engraved text and sealed with an impact-resistant coating. By sending it to proud owners of the 25-year IKEA warranty and making it available with every new purchase, we got everyone talking about IKEA quality.

We reinvented the exchange receipt.

Normal exchange receipts are printed on thermal paper which fades over the years – ultimately making it useless if you wanted to claim your 25-year IKEA warranty.

That’s why we developed the Stål Kvitto (Swedish for ‘steel receipt’). Made from stainless steel, laser-engraved and sealed with an impact-resistant coating to make sure that our new exchange receipt will last as long as the IKEA products and warranties.

By sending it out as a direct mailing to our customers and advertising it in our owned channels, we made sure people started talking about our quality.

By making it available to all customers, we gave solid proof that the Stål Kvitto was more than a marketing exercise.

Our Stål Kvitto mailing not only surprised our customers and got them talking about IKEA quality. It also increased the interest in IKEA warranties and boosted the sales of our products. And finally, it established IKEA not only as a producer of great design, but also of great quality.