Rum has a history of being ‘run’ illegally around the world. Stolen’s brand is all about living up to this illicit history. Stolen Mules not only solved a business problem, but did it in a way that lived the brand in a legendary way.

60 bottles of SX9 were delivered to 50 bars across Australia.

The campaign became legendary, picked up by Australian media and shared by rum lovers.

And during the course of the campaign, Australian sales of Stolen White, Gold and Dark doubled.