Cannes Lions

STOP CHILD LABOUR

McCANN ERICKSON, Amsterdam / HIVOS / 2008

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Description

Child labour isn’t an abstract phenomenon in a faraway country. It’s reality coming to your own living room. The things you’re using every day might be produced by children. Therefore, our role could be much less innocent.This TV commercial supports the international initiative “Stop Child Labour - School is the best place to work”.

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