Cannes Lions

Stop It At The Start

FINCH, Sydney / AUSTRALIAN GOVERNMENT / 2017

Film
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Description

Violence against women doesn’t just start – it grows from a young age and it begins with disrespect. When adults make excuses like “he did it because he likes you”, they unwittingly allow violence against women to grow.

Stop It At The Start is a rally-cry to all people who influence young Australians, to help break the cycle of violence by encouraging them to reflect on their attitudes, and have conversations about respect with young people.

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