To help youngsters stop smoking, we created a campaign that motivated youngsters to find a buddy who could help them stop smoking. The platform for the campaign was the website. On the site they could consult the buddy kit with posters to print, e-cards (motivational or 'punishing') to send and tips to use to become the perfect buddy. Every week, there was a buddy Team of the Week and a Tip of the Week, sent in by the visitors.

The site also shows some 'behind the screens' interviews with the actors from the spots.