The Tea Project are a small children’s charity who work in Sri Lanka and other parts of South East Asia helping to bring education and empowerment to under privileged kids. We were asked by the founders to create a series of ads to highlight the cause and provoke a reaction by cutting through the usual clutter of Charity ads. We wanted them to be hard hitting and have real stand out in this busy market with controversial headlines and an art direction style that doesn’t play to the usual charity norms.