Red Cross (dk transl. Røde Kors) disguised the busy busline 1A as a dirty emergency truck. The core mission of Red Cross is to help people in need. As the world’s largest humanitarian relief organization, their ultimate goal are to be present when needed.

With the clear text reference on the bus, the brand-promise behind Red Cross is covered precisely. The layout is simple and creates attention in the cityscape. The creative was proven to be so realistic that the truck could actually be one of those driving around the world.