Aviva's platform in India is 'Education is Insurance'. And with its Street to School Programme, Aviva helps guarantee it to every street child.Which is why we decided to build a great wall not with bricks, but with books. And a book is the greatest symbol of education.The channels employed were Print, Outdoor/Ambient, Television, Radio, Digital, Mobile.

The Great Wall of Education is the largest book wall ever made anywhere in the world. In 5 days, the monument stood tall with over 130,000 books, donated by over 100,000 Indians. These books were used to educate over 170,000 underprivileged children. The activity generated a total PR of over 15 million Rupees with articles, TV news coverage, blogs, tweets, and Facebook groups. The Ministry of Education, Government of India acknowledged Aviva's contribution to this cause and the Education Minister of India visited the site himself and offered them support in future endeavours.