DoodleVerse is a Facebook app that piggy backs on the Google Maps API and lets people doodle anywhere in Streetview. Then share it with friends. We also created our own doodles (and challenges) and put them all over our Facebook page - basically, unending amounts of social content. But the best part was giving people lots of stuff to make and like and share.

People went doodle crazy. We received hundreds and hundreds of doodles. Fans took up our challenges. Spending an average time of over four and a half minutes on the app, people drew on every part of the earth, from Reykjavik to Sao Paulo.