A fashionable new banking idea for students – Zero fees.Visual – cut through cluttered university environment and design an image students could relate to.

Targeted – this hard to catch group were ‘caught’ via; a personalised, handwritten note paper-clipped to brochure in DM pack; peer-to-peer marketing; university bank branches and bus routes.

Only 3 weeks' worth of results to date. However, have already exceeded previous year’s ‘new student’ targets and website hits. Currently on track to surpass last year’s results – $1 spent returned $145 revenue.