Cannes Lions

TV-CAMPAIGN 'SAVE JAPAN'S FOOD'

DENTSU CHUBU, Nagoya / TOKAI / 2012

Film
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Description

The gastronomic culture in Japan has always been healthy, but now due to the influence of foreigncountries, it is in a critical situation. Agriculture has declined, too. To rouse the attention of the viewer, we produced CM in documentary form. Although it seems that eight CMs are located in a line for 15 seconds, in fact, it is one CM for 120 seconds.

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DENTSU INC., Tokyo

Connect with the foundation.

2022, TOKAI

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