BNP Paribas launches #StudyWithRolandGarros: the first live sport commentaries that allows studying while watching tennis games.

It is the first mobile web radio that broadcasts live sports commentaries provided by high-school teachers. We got teachers to comment live on the tennis competition, in a manner that drew parallels between the match and the Baccalaureate lessons (History, Philosophy, Economics…).

With #StudyWithRolandGarros, youth could shift from being frustrating to useful entertainment. While watching the amazing shots of Wawrinka, students could learn about Plato or the fall of the Berlin wall.

During the entire operation, users interacted and asked teachers questions at any time via live chat and Twitter.

Thanks to BNP Paribas, entertainment has become useful.

To run this program BNP Paribas teamed up a sport journalist, a group of teachers & Sportdub to stream the content and manage twitter discussions, and with the FFT (French Tennis Organisation) to get real time audio signal from the courts.

A dedicated twitter account was created to intercept and engage with young Twittos who were complaining about their revisions during the tournament. A native live chat was built to enable students to interact with teachers directly on the platform, to get deeper into topics covered during the audio live.

In 6 days and with a tiny budget, the operation had strong promising results:

• +20.000 unique visitors (=700 high school classes)

• +35 000 page views

• +23mn of average listening time

• +5000% of web traffic

• +3000 chat messages received

• +450.000 impressions on Twitter

• +1400 interactions with @StudyWithRG’s twitter account

• 2 National TV mentions

• +60 e-rp mentions