We launched moneysupermarket.com’s new shopping channel in November 2008. We developed a campaign designed to highlight the stress of Christmas shopping on the high street and bring to life the benefits of shopping and comparing online. To launch the site, the team developed the creative platform, ‘Prisoners of Christmas Shopping’ to educate and engage the target audience and build an emotional link with the brand. The team targeted UK media with a series of inventive and engaging stories designed to achieve cut through at a busy time of year. The campaign smashed all its targets, achieving:- 108 pieces of coverage against a target of 60.- An increase in site traffic of 276%- Total reach of 66 million

November - December 2008The Pinch That Stole ChristmasResearch story revealing consumers would spend £1billion less on Christmas shopping in 2008 than in 2007; which regions were set to spend the most/least. - 41 pieces/coverage - Reached 14.2 millionChristmas Shopping Is Bad For Your HealthConducted a scientific study with 3rd party experts on the stress of Christmas shopping on the high street. 30 volunteers had 75 minutes to complete Christmas shopping themed tasks and had vital stress signs measured before and after.- exclusive full page health feature with The Sun.- 13 pieces/coverage with a reach of 68 million.The Christmas Shopping SuitDeveloped the ‘ultimate Christmas shopping outfit’ to ease the woes of buying presents on the high street.- Exclusive feature in The Sun.Further Press Office support:- Issued shopping themed news alerts and online shopping tips.- Placed national competitions.

- We smashed the original coverage target of 60 pieces, achieving 108 pieces in two months.- Total print circulation: 19.2 million - Total reach: 66 million- Hits to the website: 276% increase (Oct: 364,000 - Rob Barnes quoted 55% of the timeEmma Morris, PR Manager, moneysupermarket.com: ‘The agency team impressed us right from the start. The campaign had a clear strategy, creative platform and all elements worked together to support the launch and drive traffic to the site. We were delighted with the amount and quality of the coverage they achieved over such a short space of time particularly during the busy Christmas period. The PR campaign played an important part in making people aware of the new shopping channel in the run up to Christmas. They provided a capable, hardworking team who delivered a quality campaign which achieved over and above set targets’.