Langenscheidt is the biggest publishing house for foreign languages in Europe. But their printed hard- and softcover dictionaries are being pushed out more and more by digital offers. Langenscheidt needed to catch up with the competition. They needed to find a completely new way to enthuse Internet users by their competence and innovative strength.

To get there, we had to do more than just generating digital versions of their dictionaries, but inventing a whole new product.

We developed an intelligent browser plugin, that uses the time it takes to load a website (on average 0.5 seconds) – a media space, that was never used before. In this short moment the software shows one single word including the translation. So click by click it teaches new vocabulary.

The user can tailor the product to his or her own needs. He can choose between difficulty levels, languages, topics - and content-related learning. Depending on the kind of websites he visits, the software recognizes the content related terms and directly chooses vocabulary out of this context, e.g. sports-related phrases or politics.