We created a Happy New Year card that unfolded as an A2 creative calendar of the year to come: The year starts on June 26th and ends with Cannes 2012. It indicates the dates for all major awards (deadlines and dates) Saint names are those of the most famous creative stars (Leo Burnett, David Ogilvy, but also David Droga, John Hegarty) Around the calendar is drawn the 10 commandements of creative soul, alongside series of illustrations depicting the many steps it takes to create an award-winning work (brief, selection, selling, production, cost control)

On the last day of Cannes we went to distribute the calendar at the 2011 Closing Ceremony exit. Not only were the 700 copies dispatched in about 10 minutes (with people coming back to get some more for friends) but when people eventually left the place, there was not a single post thrown away on the floor or in the trash bins around! So we suppose that it was displayed in the office of the top creatives around the world for the next 360 days.