Our objective was to engage our targets, especially young ones, so they wouldn’t be tricked when replacing parts of their automobiles. We also wanted to remind them of the importance of always getting the best for their cars, and Volkswagen Original Parts are the obvious choice. So, we came up with the concept “You’re at a loss when you don’t get the original.”

Sponsoring videos in unknown languages. Our banners seem like they are subtitles but they only displays fun random sentences that have nothing to do with what is really playing. Our banners broadcasted on particular videos categories on Youtube, chosen strategically, for example, " japanese TV news videos".

Our banners had 520.000 views and a CTR of 7%.