Cannes Lions
DAVID, Buenos Aires / HSBC / 2024
Awards:
Overview
Entries
Credits
Background
Create an entertaining piece that educates users about the most common types of cybercrime and how to avoid them.
Execution
At first glance, the film gives the impression that we are witnessing a typical scene of a lawyer reading a will in the presence of a few relatives. However, as soon as the lawyer starts reading the document, we realize that it's not a regular distribution of assets but the voluntary handing over of personal and financial information that a user has given to the various cybercriminals present in the room.
Outcome
The campaign was launched in the Argentine market on April 9, 2024. At the time of submitting this material, studies are being conducted to determine the impact of the campaign.
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