Cannes Lions

SUGAR

SAATCHI & SAATCHI, Madrid / IEDAR (INSTITUTO DE ESTUDIOS DEL AZUCAR Y LA REMOLACHA) / 2005

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If you’re tired, or inattentive, if you’re feeling drained. Any excuse will do to tear your colleague’s head off and eat it. That’s what these jelly babies were born for and (why deny it?) your body works better with sugar.

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