Cannes Lions

SULAMÉRICA TRANSITO RADIO

MPM PROPAGANDA, Sao Paulo / SULAMERICA SEGUROS / 2008

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A couple is in bed asleep. The woman wakes up with the sound of cars. She opens her eyes suddenly and pokes her husband saying anxiously: “It's moving! It's moving. It's moving” He jumps out of bed, opens the bedroom door and sits down behind the wheel of his motor home. Enter text-over: spend less time in traffic. 92.1 FM. The only radio station with 24-hour traffic news. Powered by SulAmérica Auto Insurance.

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