To promote the SulAmérica Auto Motorista Amigo (Driver’s Friend) service, we created an action staged in bars and restaurants in São Paulo. In these places, beautiful women distributed cards sweet-talking unaccompanied men. The message on the cards said: “I can take you home if you like”. On the back was written: SulAmérica Auto Insurance: The only one with Driver’s Friend service.Celebrated a bit too much? Get home safely. Just give your keys to your Driver’s Friend from SulAmérica. Call: 0800 727 4102

Two days after the promotion was executed SulAmérica had already received 800 calls demanding information about the service and registered a 20% rise in sales.