Cannes Lions
DENTSUBOS, Montreal / SPCA / 2013
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This video was created to raise awareness among petowners, cat owners specifically, on the importance of sterilization.
The SPCA is currently dealing with pet overpopulation and systematic overcrowding at their shelters.
The video stars Sultan the cat, an incorrigible Don Juan who is very irresponsible... although no more irresponsible than his master.
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