"Butterfly children" is the pretty-sounding name given to children with the terrible and incurable disease epidermolysis bullosa (eb). Because of a genetic defect, the slightest mechanical trauma will cause a blister to form on the skin, which is as fragile as a butterfly’s wing.

"That’s what the world feels like for butterfly children" – at every mouse click. This simple and effective method gives a tangible feel to the issue. The skyscraper supports a classic campaign launched last year, which attracted considerable attention on TV, in print and on posters and which has already won prizes at the CCA.