Sumo was chosen to be the core of the idea, because it relates well with the 360 degrees visible atrium. Not only is sumo loved from the Japanese population, but also from people outside of Japan. The sumo event involved nonverbal attractions where people can “see, touch, and feel” through typography, unique objects, and digital generators.

Sumo acted as a catalyst to convey “Modern Japan. The fusion of tradition and innovation.”

SUMO KITTE (2015.8.12-29)

•Sumo Exhibition

1,A real sumo wrestling ring

2,Unique interactive entertainment contents to experience the actual strength of a wrestler

3,A photo generator where you can become a wrestler yourself

4,Typographic with typical social customs of the sumo wrestlers

•KITTE-BASHO (Actual wrestling demonstrated by real sumo wrestlers)

•Selling sumo related items

Other small events were held during the open days.

•ad conversion 847,000,000 yen ($7,684,831)

•visitors 113%