"No way did she do that herself!" closely followed by "no way would I go out looking like that!" are common responses to the styles shown in hairstyling product advertising.

Sunsilk.com helps young women get the look they want at home, with a minimum of fuss and loads of humour. The site shares tips and tricks for solving styling problems and getting particular looks at home. Animation and demos set to music show how easy it all is, and in true girlfriend style, there's community created with a scrapbook full of viewers' hair disasters, successes and tips.