20 bus shelter positions (Mupis) in Lisbon and Oporto, with Shopping Centres Mupis. Campaign started 11 February with all the positions occupied by the campaign theme, Couples in Balance. In these 20, double-sided positions the exterior side had a white silhouette of the respective couple. There was a sentence inviting people to leave a love message. On 14 February, Mupis were opened and promoters invited people to write down love messages, couples were offered a Polaroid bearing Pedras Salgadas brand. These positions were kept in the street until 18 February.

During the days when the poster stayed on display in the streets they attracted lots of attention. All the passers-by tried to read the messages which had been left on St. Valentine’s Day. The spontaneous recall levels of the publicity nearly tripled, going from 4,9% to 12,6%.