An electrically operated boot is one of the innovations of new Skoda Superb Estate. Demonstration at Skoda showrooms would be the easiest way to communicate this comfortable feature. But inviting millions of clients to showrooms is simply impossible…We decided to enable clients to experience at their homes the comfort of using electrically operated boot of the new Skoda Superb Estate.We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could experience the comfort of an electrically operated boot while the ad was being screened. Just as if they were actually at the showroom.Every time the ad was being screened we proved the comfort of using an electrically operated boot to a number of people topping the footfall in all Skoda showrooms in Poland in 2 years.

We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available.

So we screened two spots simultaneously on the respective channels: one with the boot opened, the other with the boot closed. By changing the channels, viewers could EXPERIENCE the comfort of an electrically operated boot while the ad was being screened. Just as if they were actually at the showroom.

Each week about 35,000 clients EXPERIENCE Skoda cars at 92 showrooms around Poland.

Our interactive advertising enabled 4 million people to EXPERIENCE the convenience of using Skoda Superb innovation with JUST FIRST AIRING.So without our idea it would take about 2 years for Skoda to let so many people experience the electrically operated boot.