Cannes Lions
DAVID, Buenos Aires / NESTLE / 2018
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The film takes place inside a gigantic carousel, with different scenarios. The story is about a girl and her crazy routine, representing our target daily busy schedule: she leaves home in a rush, struggles with a crowded train, arrives at work, works all day long, goes to the gym class, goes to the university and so on. Suddenly, she falls into a hole, heading to the carousel gearing. She takes her shoes off, places it in the middle of the gearing and stops the carousel, also stopping that crazy routine. This film was responsible to launch Nestle’s new positioning: Stop the world, I want Nestlé.
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