Power of Partnerships drove campaign execution -

• NDTV, the leading news network- Half hour shows leading to a 12 hour fundraising telethon on February 3, 2013.

• School transformation stories carried across 4 news channels

• NDTV.com/school a content repository - 40+ videos of community mobilization

• AISEC -Youth engagement with volunteering opportunities and college projects

• Free 180 OOH sites and 160 pole kiosks

• Partnership of the Delhi marathon, 40,000+ students

• Activated Joy of Giving Week - stakeholders pledging support as well as donations

• 1.25litre Coca-Cola carried a special slogan ; Rs.3 from every unit sold was contributed to the initiative, sales increased by 148%

• 40+ ground events engage communities at the grass root level

• Celebrity Association -Anil Kapoor, Sanjay Dutt,Jackie Chan, Robert Swan, Saba Karim, Dia Mirza, Ajay Devgan, Kajol, Aishwarya Rai and more

Phase 1 (till June 2012)

US $1.3Mn+ raised

 100 schools revamped with 13 NGOs

 43,000 children’s lives improved

Phase 2 (Sep 2012 onwards)

US $2.72 Mn raised for over 270 schools by April2013

 80,000 students impacted

 Extending to Bangladesh & Nepal

 Enrolment figures, attendance show upward trend

 Local elected officials, Teachers, Parents and Community members engaged

 State governments have taken action

o Rajasthan Government initiated conversations for joint action

o Haryana Government launched ‘Nurture My School’ campaign to invite more organizations to contribute for rural schools

 Sachin Tendulkar - National Sanitation Ambassador