At first, it sounds like a typical song, played on radio. But all of a sudden a voice asks the listener to change the song to his own – suggested – taste. From now on the song is constantly configured. Everything changes. From the singer, the instruments, genre, to sounds representing personal memories or wishes of the listener. In the end, the original song can be still recognized somehow, but has changed entirely. Completely customized. Just like it is possible now with the new Volkswagen up! in the online configurator.