Cannes Lions
WNP, Paris / SPA / 2021
Overview
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Execution
Our video introduces us to a family. We focus mainly on a man and his dog. Thanks to the voice-over and flashbacks, we will discover that our protagonist has lived an earth-shattering experience some time ago and that today, because of a PTSD, he has difficulty living a normal life, despite all his efforts. He has known loneliness, violence, hunger, fear. He has experienced death. And, because he is one of the lucky ones, he could be saved. We finally understand that this survivor is not the man, but his dog. Abandoned by humans but saved by the SPA.
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