The project was launched during the international conference on sustainability in the city of São Paulo. A group of young people dealt with a vehicle Mockup and offered a ride before explaining the importance of the project in improving the company and the city. We assembled press releases and drew attention of all media, which generated dialogue throughout all the vehicles of communication in Brazil. Articles were sent to specialists for major newspapers, blogs were set up, chats with specialised journalists were organised and talks with the NGO's took place. All of Brazil's major newspapers published articles about the program.Workshops and street events also contributed to the spreading of the campaign where a free carpool was implemented that would enable companies to control their CO2 emissions and raise employee awareness.

The project received over 500 requests for information from companies with more than 10,000 employers. More than 2,000 people participated in the competitions to raise awareness and 200,000 people were impacted by the congestion of the ads in newspapers that are delivered in transit. 5,000 people participated in the actions of Buzz green Marketing on the streets of Sao Paulo City. More than 2,000,000 people have been impacted by the TV programs, newspapers, magazines and international magazines. The MelhorAr Project Enhance is the only project of sustainable mobility for companies across Latin America.