Cannes Lions

SUSTAINABLE TURN

LEW'LARA\TBWA, Sao Paulo / VIRADA SUSTENTAVEL / 2011

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Sustainable Turn is a series of events that take place in Sao Paulo to show people from the biggest city in Brazil how even their life can be sustainable.

Execution

We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffitied and printed on old newspapers, yellow pages and bread bags. So, every single one of the 150 Sales Books that were made was a unique piece.

Outcome

We haven't´s had the opportunity to measure that since the event has not stared yet.

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