Cannes Lions
LEW'LARA\TBWA, Sao Paulo / VIRADA SUSTENTAVEL / 2011
Awards:
Overview
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Credits
Description
Sustainable Turn is a series of events that take place in Sao Paulo to show people from the biggest city in Brazil how even their life can be sustainable.
Execution
We used the basic idea of sustainability to compose the Sales Book. It was totally made on used agendas and had its pages handwritten, graffitied and printed on old newspapers, yellow pages and bread bags. So, every single one of the 150 Sales Books that were made was a unique piece.
Outcome
We haven't´s had the opportunity to measure that since the event has not stared yet.
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