Spikes Asia

Search For Free Wi-Fi, Search For Missing Children

TBWA\SHANGHAI, Shanghai / BAOBEIHUIJIA / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

In China, there are over 200,000 children disappearing every year. Many parents use their own efforts to look for their children. Unfortunately, only 0.1% of the missing children can be found. The most critical issue is that the missing children's information are not widely accessible to people. China has 600 million mobile-phone users today. No matter where they are, people have the habit of searching for Wi-Fi connections. We use the mobile platform to rapidly extend the influence. People search for free Wi-Fi and help search for missing children. 600 million mobile phone users help us search for missing children.

Execution

Equipped with a special signal transmitting system, we developed our proprietary Wi-Fi hot-spots system to provide connection. When people turn on their WLAN, they can search for WI-FI hot-spots named after SOS messages from missing children. If they want to connect to this Wi-Fi network for free, they should share missing children's photos and information on social media, such as WeChat Moments, Sina Weibo. Different wi-fi names with different information would be shown to people on a random basis. Through our satellite Wi-Fi hot-spots, we let the 600 million mobile phone users reach our media to help search for missing children.

Similar Campaigns

10 items

Shortlisted Cannes Lions
A Thread Of Hope

TBWA\SHANGHAI, Shanghai

A Thread Of Hope

2017, BAOBEIHUIJIA

(opens in a new tab)