Cannes Lions
O POSITIVE FILMS, New York / SUZUKI / 2009
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Suzuki campaign casts dealership salesmen doing "whatever it takes" to get potential new car owners into the new Suzuki, knowing that once they get a taste of the comfort, affordability and efficiency of a Suzuki there's no going back. Humor is at the heart of campaign, which takes advantage of a tornado, a skunk and a rarely seen, boxed-in parking predicament to tempt drivers into test driving Suzukis.
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