In the film we show the duality and the potential of the Vitara S – with humour. Here we meet four ”bad-asses” park their black, potent Vitara S in a parking lot under the shopping mall. They park beside a car similar to theirs – a black, potent Vitara S. A 100% regular dad with his children enter the scene. With the remote car key, he opens the Vitara S parked beside the raunchy types.

There is a moment of awkwardness, where the leader of the “bad-asses” look a bit confused at his fellow companions – “What is that man doing with a car like ours?” The regular dad smiles self-confident, and confronts the leader to give him a knuckle. A sign of respect. The leader seems rather surprised, but gives a knuckle back.

In the Vitara S film the two very different worlds – on the outside – meet.