Cannes Lions
SWEAT VENDING MACHINE
Y&R MEXICO, Mexico City / NEOALIMENTOS S A P I DE C.V / 2013
Awards:
1 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Execution
In different malls and parks of Mexico we placed some vending machines that did not work with coins, instead they worked with kids exercise.
Outcome
745 squats
822 push ups
694 crunches
968 jumping jacks
Thousands of children rehydrated and one was message delivered: Epix rehydrates your effort
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