Everytwohous.org; a unique digital video alert system that used Twitter, Facebook and e-mail to remind people to wash their hands every two hours. Users received the alerts by signing up via their Facebook, Email or Twitter account. Every alert was a video of a celebrity telling a joke while they washed their hands. The message: If we take the proper precautions, we can all relax. A digital platform was created that enabled us to send the video alerts simultaneously to the three social networks. The first weeks the site was advertised through traditional media. Overnight hundreds subscribed. Then we stopped most of our offline advertising. The buzz created in social networks alone motivated thousands to subscribe. When a new video alert was posted on the subscriber’s social network wall his friends could enjoy it and pass it on.

An innovative digital alert system was created, that simultaneously uses three social media platforms. More than 100 local celebrities, including Grammy winning artists, world champion boxers, and the Governor were part of this effort. These local celebrities have the same stardom and importance to us as Obama, Chris Rock, Beyoncé and other US celebrities.

Most of them wanted to be part of the project because they heard about it from the media or social networks. The campaign has generated more than 500,000 views on YouTube and has been covered by every major news programme in the country.