We called the specialists, people capable of keeping their audiences glued to their chairs: Hairdressers.We invited 50 hairdressers to a TEDx event in Buenos Aires. They heard the talks and spread the ideas in their hair salons across town. We created the connection between TEDx and the hairdressers. And the hairdressers talked face to face with their clients about TEDx’s ideas, the most innovative and inspiring ideas in the world, and brought TEDx closer to the people.

60 hairdressers.18 clients a day.1 week.7,560 listeners.7 times the audience of TEDx Buenos Aires.Hairdressers turned into a new communication media.Changing the heads of their clients both, outside and inside.